A project briefTell us what
Tell us what
you need to learn.
Start with the product question, the stage of the work and the decision the research will inform.
A useful first briefThe question
The question
comes before
the method.
You do not need a finished research plan. Tell us what is uncertain, what the team already knows and what it is considering doing next.
Keep confidential customer details, recordings and participant information out of this initial description.
Prepare for a project