Creative development

Make the choices
before the shoot.

A treatment describes how the film will work: subject, framing, movement, pace and sound. It gives the team something specific to discuss.

The treatment desk

Give the image
a clear job.

Place / watch the movement

Framing: A wide view gives the moving water room to change within the image.
Movement: Keep the camera still and let the movement come from the subject.
Sound direction: Plan the ambient sound that will accompany the images.

Image studies play without audio.

Write down what the audience should understand or notice. Keep it specific enough to guide a shot decision.

References show the intended quality of light, distance and movement. They are a discussion tool, not a promise to reproduce someone else’s film.

A shot outline gives the film a beginning, development and ending. It can reveal missing information before production.

Location, people, access, permissions and delivery versions shape what can be made. The treatment needs to fit those practical requirements.

A film starts with a brief

Tell us the subject, the audience and where the film will appear. The format can follow.