Tideline
Place / movement / duration
Development / production / post
Films about
what you do.
TIDELINE
Movement study
Movement study
An image can explain a process, establish a place or hold your attention on one small detail.
Aperture / independent film studio
Find the subject.
Build the film around it.
We develop and produce films for people with something to show: a product, a place, a process or the person behind it.
Inside the studioImage studies
Two ways of looking.
At the table
Food / foreground / action
The treatment desk
Give the image
a clear job.
Place / watch the movement
Let the frame hold.
- Framing
- A wide view gives the moving water room to change within the image.
- Movement
- Keep the camera still and let the movement come from the subject.
- Sound direction
- Plan the ambient sound that will accompany the images.
Image studies play without audio.
How we develop a treatmentOne project, connected stages
Before the camera.
Beyond the shoot.
Development
Agree the audience, purpose and treatment before planning the images.
Production
Organise the people, location, equipment and coverage around that treatment.
Post-production
Shape the edit, sound, colour and delivery versions for the places the film will appear.
On set
The detail
changes the frame.
Lighting, position and timing work together. We plan the coverage, then leave room to respond to what the subject gives us.
The studio approachPlan the destination
One film may need
more than one shape.
A website opening, a short social edit and a presentation have different demands. We identify the required versions early so important action and titles have room in each frame.
Planning the finished versionsStarting a film
You can start
before you have a script.
The subject, audience, intended use and timing are enough to begin discussing a direction. A treatment makes the choices visible before production.
What belongs in a briefA film starts with a brief
What needs
to be seen?
Tell us the subject, the audience and where the film will appear. The format can follow.
Review a project brief